PROJECT / SELECTED WORKART DIRECTION · FILM · INTEGRATED
Moi
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Selected Work5 PROJECTS
IDEA / CRAFT / FILM / DESIGN / IDEA / CRAFT / FILM / DESIGN /
01 / The IdeaCreative territory
THE IDEA BECOMESMoi.
02 / Visual WorldArt direction system
03 / Film LanguageMotion + storytelling
FILM
Hero film / campaign master16:9
A sequence, not a board.
Build a visual progression of frames, stills or executions.
04 / DirectionCraft decisions
Art direction notes
Scale
Push scale deliberately so the visual idea reads instantly.
Color
Use color as an organizing system rather than an afterthought.
Motion
Keep movement energetic while protecting hierarchy and readability.
Texture
Balance polished craft with tactile imperfections and material detail.
“A strong project has one idea, expressed through many deliberate visual decisions.”Creative / Art Direction
Selected deliverablesSYSTEM / OUTPUTS
Hero Film
Narrative campaign film
Campaign Cuts
Short-form adaptations
Visual System
Key visuals and extensions
Interactive Layer
Digital executions
Credits
Made with a great team.
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